Coming Soon | Visual Branding 101

I launched Veraly & Company in 2016 as a high-end stationery and wedding invitation brand with dreams of leaving my 9-5 and living a life where I was paid to create. I spent countless hours perfecting my products, building my website, and posting to social media. I spent tons of time and hundreds of dollars I didn’t have on marketing books, bad stock photos, and participating in styled wedding photoshoots, but all I heard was crickets. No inquiries, no clients. ..

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New in the Shop: Dark & Moody Spring Styled Stationery

If you’re on social media, then no doubt you’ve seen a huge surge in the popularity of “dark and moody” photography all over Instagram and Pinterest. Though I’m 100% a fan of the light and bright vibe, having a selection of images that standout from the crowd (while still being romantic and feminine) and are in line with what’s trending, is such a great option.

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Santorini, Greece Styled Wedding

While we weren't married in a castle in France, or a beach in Barbados, you had better believe I insisted on a babymoon abroad. My husband hadn't traveled much outside of the United States, and we wanted to go somewhere neither of us had been before, so we opted for Greece. A few nights in Athens, then off to Mykonos, and ending the trip in Santorini…

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Wedding Planner, Designer, or Coordinator? What's the difference?

Getting married means spending the rest of your life with your most favorite person on the planet...and for many it also means planning an event to celebrate the occasion. From flowers, to decor, to photography, and transportation, there are a lot of details and people to manage to make sure your day goes off without a hitch. So who do you need to hire? What's the difference between a planner, designer, or coordinator? Read on my friends…

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Good For Your Soul: Touring your Local Art Museum

Today I took a stroll through the Grand Rapids Art Museum and let me tell you: it was good for my soul and refreshed my creative spirit. Yes, I know that sounds dramatic, but it's true! Seeing the work of really brilliant artists up close is an incredible opportunity to get new ideas and learn from the masters themselves. 

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