Posts in Branding
Visual Branding 101 (pt. 2) - Offering Value and Defining Your Personality

Welcome to week two of Visual Branding 101! I’m really excited to get into the meat of defining your visual brand and getting you on track to conveying who you are and what you’re about. If you’re just joining me, make sure you go back to last week’s post explaining what visual branding is and defining your audience, then come back here for part 2 of the series.

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Visual Branding 101 (pt. 1) - Defining your Ideal Audience

It’s no big secret that we live in a visual world. From TV to Instagram, we are exposed to thousands of images every day. In fact, a 2006 study reported that we see 5,000 ads (and I’d venture a guess that number has only gone up). So as a small creative business owner, what does that mean for you? In a nutshell, it means that standing out and developing a brand identity that tells a consistent story is more important than ever. Enter visual branding.

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Coming Soon | Visual Branding 101

I launched Veraly & Company in 2016 as a high-end stationery and wedding invitation brand with dreams of leaving my 9-5 and living a life where I was paid to create. I spent countless hours perfecting my products, building my website, and posting to social media. I spent tons of time and hundreds of dollars I didn’t have on marketing books, bad stock photos, and participating in styled wedding photoshoots, but all I heard was crickets. No inquiries, no clients. ..

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