How to Elevate your Brand's Perceived Value Using Styled Stock Photos
Stock Photos get a really bad rap…and for good reason! For years stock photos were synonymous with poorly photographed, terribly staged images of people in button downs that HR managers would plop on the top of a powerpoint presentation when discussing corporate culture (no offense, HR managers of the world!)
But today’s stock photos are totally different, and can actually elevate your brand, and increase the perceived value of your products or services when used as part of your visual strategy.
Have you seen that funny article that went viral about Payless Shoes? In a nutshell, Payless took over a former Armani store, stocked it with Payless merchandise, and invited fashion influencers to attend a party celebrating the store’s opening. The twist is the influencers thought they were attending a high-end luxury brand opening (not Payless). The result? Party goers paid between $200-$600 for Payless shoes that are usually priced between $20-$40, and many guests commented on the sophisticated styles and high-end materials.
The moral of the story?
You control your brand’s perceived value. You can sell your work for $20 or $2000, and what makes all the difference is how you present your work.
Showing your designs on high-quality, limited edition imagery is going to set you apart and make your work look like it is worth more. And who doesn’t want that?
If you’re ready to elevate your business (which I know you are since you’re here!) head over to the styled stock shop and find a collection that speaks to you and your brand. You can also claim 10 FREE Styled Stationery Stock Images by dropping your email below.