Coming Soon | Visual Branding 101
I launched Veraly & Company in 2016 as a high-end stationery and wedding invitation brand with dreams of leaving my 9-5 and living a life where I was paid to create. I spent countless hours perfecting my products, building my website, and posting to social media. I spent tons of time and hundreds of dollars I didn’t have on marketing books, bad stock photos, and participating in styled wedding photoshoots, but all I heard was crickets. No inquiries, no clients.
I tried imitating other creatives who I admired and seemed to be having success on Instagram, but still no quality inquiries came my way. My Instagram wasn’t growing, my engagement was terrible, and when I did get a new client inquiry they always low-balled my services and didn’t want to pay what I knew my work was worth. I couldn’t figure out why I wasn’t having the same success as the people I was emulating. It was heartbreaking and discouraging. I often wondered if I was talented enough to cut it as a creative entrepreneur.
It took 3 years before I figured out what was stopping me from having the business I wanted…
I was afraid of showing my true self online and worried that maybe I wouldn’t stack up to the competition, that I didn’t look “instaworthy” enough, or maybe by sharing who I was I wouldn’t look professional. I was trying so hard to connect with someone else’s audience by looking and sounding like them, that I ended up being a watered down version of the brand that inspired me, instead of being the fullest version of myself and authentically connecting with my ideal audience.
Once I learned how to tell my story and took the risk of putting myself out there, I found a community of people who were not only interested in what I had to say, but who valued what I had to offer and were excited to pay for it. I want that for you, too (and I don’t want it to take years for you to figure out).
In six weeks, we’ll uncover your ideal audience, how your personality can connect with them to sell your products and services, discover your aesthetic, what it means to be authentic and honest on Instagram without oversharing, and more. Each week, you’ll receive an email from me that accompanies the FREE 32-page workbook I’ve created just for this course, plus access to a facebook group where we can support each other and I’ll be available to personally answer your questions. I’ve also included some bonus materials in the workbook that won’t be available unless you sign up, so you’re definitely going to want to sign up for the course.
I know that putting yourself out there can be scary, but I also know you have a unique voice that will connect with your ideal audience. All you have to do is sign-up below. So, what’s stopping you? You have everything to gain, and absolutely nothing to lose.