Who doesn't love a good "behind-the-scenes" sneak peek? No, I'm not going to post photos of my studio (which frankly is a combination of my home office, tablet, cell phone and depths of my purse which no one wants to see- trust me), but rather what goes on in my mind when designing an invitation suite? Where do I get my inspiration?
I love Pinterest (who doesn't!?) for everything from design trends, to vintage typography, to the latest in wedding trends- it's all there and can be easily curated into inspiration boards. That's where I usually start but, buyer beware! The last thing I want to do is start searching for wedding invitations (though it's incredibly tempting). I have found that I only end up trying to mimic someone else's work that I love, and that's not good for me, for them, or for anyone. Because honestly, my work will never compare to the work of others that I admire if I try and copy them. Imitation, in this case, isn't the highest form of flattery...it's just begging for failure.
I have found it's best to look at things that have nothing to do with wedding invitations directly. Product packaging, vintage storefronts, high-end fashion...you get the idea. Here's a sampling of my inspiration when I was putting together a moodboard for the Quaintrelle Suite:
I was super inspired by the colors, layout, and typography of these images and imagining who the girl is that would pick out the invitation I was designing. She's romantic, well-traveled, and strong.
Now let's take a side-by-side look. You can see the direct inspiration below between the Pride and Prejudice type layout and the Quaintrelle Save the Date. Also note the soft pink, inspired by the image on the right:
And again in the Les Fleur du Mal layout, and the Quaintrelle Invitation layout with the floral on top and type below:
It's not about copying, it's about finding inspiration in the things you love. Taking cues from unique layouts, type pairings, and color schemes to design something that's completely new. I hope you enjoyed this sneak peek into my creative process. Comment below with your thoughts- where do you find inspiration? What's inspiring you right now?
Until next time,